Music Meets Movement: “Time 4 Her to Shine” by Alternative Influence Supports Women’s Sport


“Time 4 Her to Shine” by Alternative Influence combines music and advocacy for women’s football across the UK.
Alternative Influence has released “Time 4 Her to Shine,” a striking anthem championing the ongoing rise of women’s football. Set against the backdrop of UEFA Women’s EURO 2025, the single is both a musical release and a mission statement.
Two music videos accompany the song, filmed on Wembley Way during England’s February victory over Spain. The footage captures elated fans and powerful moments from the pitch, celebrating the community-driven ethos of the women’s game.
“I’ve been following the women’s game since 2016,” says frontman Lee Devenport. “The national team’s success has inspired more domestic clubs, and now grassroots football features just as many junior girls’ teams as boys’ – it’s part of the football fabric now.”
Beyond the music, the band distributed thousands of promo cards to fans at the England vs. Belgium match and proudly sponsor Radcliffe Women FC. Their message is consistent: women’s football deserves full support at every level.
Now streaming across major platforms, “Time 4 Her to Shine” is the anthem of a growing movement.