Juicy Romance Channels Y2K Energy in “Bikini,” Her Vibrant HARD Recs Debut
“Bikini” is Juicy Romance’s HARD Recs debut—playful, punchy, and packed with early 2000s nostalgia.
Juicy Romance lands on HARD Recs with “Bikini,” a fun-forward, summer-charged single scheduled for release July 25. With its noughties-inspired energy and audacious visuals, the track captures the essence of carefree, late-night escapism.
Musically, “Bikini” thrives on swinging brass, gritty bass textures, and animated talkbox accents. The rhythm is anchored by a consistent four-on-the-floor beat, pushing the listener into motion. Her flirtatious vocal tone gives the track an edge that is both nostalgic and fresh.
Juicy Romance offers a snapshot of her inspiration:
“Summer anthem….Think ‘David Guetta meets Girls Gone Wild’. Heavily inspired by the noughties Ministry of Sound catalogue, this track was made for Ibiza beach clubs and Mykonos sunsets.”
The music video, directed by Ben Cole, complements the track’s mischievous tone. Known for visual campaigns with artists like Kylie Minogue and Boy George, as well as partnerships with brands such as WhatsApp and Dolce & Gabbana, Cole creates a world where swimwear and spontaneity collide.
In the video, Juicy Romance strolls through the city in bold bikinis, challenging the monotony of daily life and celebrating self-expression with confidence and humor.
To mark the release, Juicy Romance will host a themed pool party at NYC’s Le Bain on July 25, bringing the single’s spirit to life in one of the city’s most iconic rooftop venues.
“Bikini” is Juicy Romance’s joyful love letter to the hedonistic summers of the early aughts—revived for a new generation.
