King Cruff Shares “BUNCH,” a Smart, Stylish Spin on Loyalty in Modern Music
King Cruff drops “BUNCH,” a fresh take on faithfulness with swagger and style—produced by !llmind & Don Mills.
Canadian artist King Cruff releases “BUNCH,” a hip-hop/dancehall crossover track now out via Tuff Gong Collective/Universal Music Canada. Produced by !llmind and Don Mills, the single offers a bass-heavy, witty take on love, trust, and cultural pride.
“I’m very much in my hip-hop bag on ‘BUNCH,’ but I also wanted to bring a sarcastic sense of humour,” Cruff explains. “But as funny as the song is, it’s actually talking about being faithful… ‘Don’t you know Jamaican men do not cheat’ serves as a reminder that Jamaican men are the original ‘lover mans.’”
“BUNCH” follows his debut EP WHAT HAVE I ‘DON, a boundary-pushing collection with appearances by Skip Marley, Stonebwoy, and more. That project, paired with recent festival performances and his JUNO nomination for “FALLBACK” ft. Runkus, underscores Cruff’s expanding impact.
He’s already appeared at SXSW, Cali Vibes, and NXNE, and will take the stage this summer at Festival d’été de Québec, Sommo Festival, and Backyard Music Festival alongside The Roots.
With “BUNCH,” King Cruff delivers a message rooted in integrity—with beats that demand replay and lyrics that spark smiles.
