ROXEN Debuts “Save You (Play & Pretend)”—A Bold Electronic Spin on Heartfelt Original
Romanian star ROXEN shares “Save You (Play & Pretend),” reworking her intimate single into a stylish, club-ready anthem.
Romanian breakout star ROXEN reveals a bold new chapter with “Save You (Play & Pretend),” a dark electronic rework of her deeply personal single “Save You.” Released via Universal Music Romania, the track trades soft introspection for stylish, pulse-raising production—an evolution that brings new dimension to ROXEN’s songwriting while showcasing her versatility as an artist.
“The song was written in Vienna when I was navigating this period of my life when I used to love without limits,” ROXEN shares. “Seeing that it hurt me, I realized that the only person capable of helping me break my bad habits is just me.”
With its steady kick drum and atmospheric, menacing bass, “Play & Pretend” blurs the line between emotional vulnerability and musical liberation. It’s a sonic embodiment of conflict and clarity—equal parts dancefloor and diary.
ROXEN rose to fame as Romania’s Eurovision 2021 representative and has since become a staple in the European pop scene. From topping local airplay charts to reaching top 10s in Poland and Russia, she’s proven her staying power. Hits like “You Don’t Love Me,” “UFO,” and “Money Money” established her as an alt-pop voice with international resonance.
Her influence spans music, cinema (Teambuilding), and gaming (Valorant), and her fanbase—now over 200 million strong on YouTube alone—continues to grow.
With “Save You (Play & Pretend),” ROXEN is more than ready to rewrite the rules—on her own terms.